Brand Presentation · June 2026

Seaside

Chocolates

Made by hand. Tasted with heart.

Prepared forKelly Carrington
Founded inProspect, Nova Scotia
DateJune 2026
01 — Brand Identity

The foundation of everything.

Positioning, colour, typography, story, and voice — the rules every design decision follows.

Colour Palette
Deep Harbour
#1C2B3A
Sea Foam
#7AAFA4
Warm Sand
#E8D9C0
Chocolate
#4A2C14
Salt White
#F7F3ED
Copper Shore
#B87333
Typography
Headlines — Playfair Display
Seaside Chocolates
Made by hand.
Body — Lato Light
A family recipe, made in small batches,
handed out at holidays, tucked into lunches.
Accent — Caveat
Prospect, Nova Scotia
Brand Story

There's a small fishing village on the Eastern Shore of Nova Scotia called Prospect. Kelly Carrington grew up there. And like a lot of things in Prospect, his chocolate bars weren't invented — they were inherited.

A family recipe, made in small batches, handed out at holidays, tucked into lunches, traded for smiles. For years, people asked Kelly where they could get them. The answer was always the same: you can't. You just have to know me.

Now you don't have to. Seaside Chocolates is still made the same way — by hand, in small batches, with the same recipe Kelly grew up with. No shortcuts. No factory line. Just chocolate the way it was always meant to taste.

— Kelly Carrington
Founder · Prospect, NS
Brand Voice
Warm
Humble
Specific
Honest
Quietly proud

Write like a letter from someone who's been making these bars their whole life. The tag on something hand-wrapped at a market. Avoid corporate language, superlatives, or anything that sounds like a marketing template.

"Twelve bars. One recipe. Made in Prospect, Nova Scotia by Kelly Carrington, the same way his family always made them — by hand, in small batches, for people worth the effort."
Positioning

Nostalgic homemade. A family recipe, made by hand, by the sea. Targeted at NS specialty gift shops and farmers markets. One flagship product, one origin, one story.

03 — Packaging

Front, back & side panels.

Deep Harbour navy with Copper Shore gold accents. 12 bars · 240g. Kraft-paper back for warmth.

Handmade · Small Batch
Seaside
Chocolates
Prospect, Nova Scotia
12 Bars · 240g

Made by hand. Tasted with heart.

Front Panel

Seaside Prospect, NS 12 Bars

Side

NET WT. 240g / 8.5 oz
12 Bars per Package

Our Story

Kelly Carrington grew up in Prospect, Nova Scotia. His chocolate bars didn't come from a factory — they came from a family recipe, made in small batches, handed down and perfected over generations. Same recipe. Same hands. Made in Prospect.

Ingredients

Milk chocolate (sugar, cocoa butter, whole milk powder, cocoa mass, soy lecithin, vanilla), puffed rice, cane sugar. Contains: milk, soy. May contain traces of peanuts and tree nuts.

Nutrition · Per bar (20g)
Calories98
Total Fat5g
Sodium28mg
Carbs13g
Sugars10g
Protein1.5g
Per Package (240g)
Calories1176
Total Fat60g
Sodium336mg
Carbs156g
Sugars120g
Protein18g
seasidechocolates.ca
hello@seasidechocolates.ca
Prospect, NS · Canada

Back Panel

04 — Website

seasidechocolates.ca

Single-page site — hero, product, brand story, where to find, CTA. Scroll inside the browser preview below.

seasidechocolates.ca
Handmade · Prospect, Nova Scotia
Seaside
Chocolates

Made by hand. Tasted with heart.

Find a Store Near You Our Story

Prospect · Nova Scotia · Canada

SEASIDE CHOCOLATES Prospect, Nova Scotia 12 BARS · 240g MADE BY HAND · TASTED WITH HEART
The Original Bar

The bar you've been looking for.

Rich, satisfying chocolate. A satisfying crunch. The kind of thing you eat one of and immediately reach for another. Kelly's been making these from the same family recipe for years — the only thing that's changed is that you can finally buy them.

StyleOriginal Crunch Bar
Package12 bars · 240g
Made inProspect, NS
RecipeFamily. Handmade.
Find Where to Buy
"

You couldn't buy these.
You just had to know Kelly.

A family recipe, made in small batches, handed out at holidays, tucked into lunches. For years, people asked Kelly where they could get them. The answer was always the same: you can't.

Now you don't have to. Same recipe. Same hands. Made in Prospect.

— Kelly Carrington
Founder · Seaside Chocolates

Twelve bars.
One family recipe.

Handmade in Prospect, Nova Scotia. Available while supplies last.

Order Now
Seaside ChocolatesProspect, Nova Scotia · Est. 2024

© 2026 Seaside Chocolates · Kelly Carrington

InstagramContact
05 — Social Media

Instagram presence.

Phone frame mockup with a live post, stories row, and feed grid — plus a standalone 1:1 post card for print or digital use.

Instagram
+
Your story
SC
seasidechoc
NS
novascotia
FM
farmersm
PK
prospect_k
SC
seasidechocolates
Prospect, Nova Scotia
···

made by hand.

Seaside
Chocolates

Prospect · Nova Scotia

💬
🔖
847 likes
seasidechocolates There's a reason people used to drive to Prospect just to find Kelly. Now you don't have to. 12 handmade bars. One family recipe. Zero shortcuts. 🌊🍫
#seasidechocolates #madeinnovascotia #handmadechocolate #prospectns #maritimemade #artisanchocolate #smallbatch #eatlocal
2 hours ago
BARS
MARKET
RECIPE
KELLY
PROSPECT
GIFT

Standalone Post · 1080×1080

Handmade · Small Batch · Prospect, NS
Seaside
Chocolates

Made by hand. Tasted with heart.

There's a reason people used to drive to Prospect just to find Kelly. Now you don't have to. Twelve handmade bars. One family recipe. Zero shortcuts.

#seasidechocolates #madeinnovascotia #handmadechocolate #prospectns #maritimemade
06 — Ad Copy & Messaging

Words that sell.

Headlines, body copy, CTAs, and social captions — ready to use across digital, print, retail, and social media.

Primary Headline
"You Couldn't Buy These.
Now You Can."
Nostalgic / Story-led
  • "Made the Same Way Since Always."
  • "A Family Recipe. Finally in a Store Near You."
  • "Twelve Bars. One Recipe. No Shortcuts."
  • "The Chocolate Bar Prospect Kept to Themselves."
  • "Made by Hand. In Prospect. By Kelly."
Product-led
  • "Rich. Crunchy. Handmade. Irreplaceable."
  • "The Crunch Bar You've Been Looking For."
  • "Chocolate the Way It Was Meant to Taste."
  • "Small Batch. Big Satisfaction."
Place-led
  • "From the Eastern Shore. To Your Door."
  • "Prospect, Nova Scotia. In Every Bar."
  • "Handmade Where the Land Meets the Sea."
30-Word Body Copy Social / Digital Ad

There's a chocolate bar made in Prospect, Nova Scotia, from a family recipe, by one man, in small batches. It tastes like that sentence sounds. Now in select stores.

60-Word Body Copy Retail Shelf / Flyer

Kelly Carrington grew up in Prospect, Nova Scotia. His family made chocolate bars — rich, crunchy, satisfying — the kind you couldn't find in a store because they'd never been in a store. They were just passed around, traded at markets, and quietly legendary on the Eastern Shore.

Now they're here. Twelve bars per package. Same recipe. Same hands.

100-Word Body Copy Website / Print Feature

There's a small fishing village on the Eastern Shore of Nova Scotia called Prospect. Kelly Carrington grew up there. And like a lot of things in Prospect, his chocolate bars weren't invented — they were inherited.

A family recipe, made in small batches, handed out at holidays, tucked into lunches, traded for smiles. For years, people asked Kelly where they could get them. The answer was always the same: you can't. You just have to know me.

Now you don't have to.

Seaside Chocolates. Made by hand. Tasted with heart.

CTAs — Retail / Farmers Market
Find a Store Near You
Available Now at Select Nova Scotia Shops
Ask for Seaside at Your Local Gift Shop
CTAs — Scarcity
Small Batch — Available While It Lasts
Made in Limited Quantities. Find Yours.
This Week at the Farmers Market. While Supplies Last.
Social Caption — Launch

There's a reason people used to drive to Prospect just to find Kelly. Now you don't have to. 12 handmade bars. One family recipe. Zero shortcuts.

Find us at farmers markets across Nova Scotia starting this season. Link in bio for locations. 🌊🍫

#seasidechocolates #madeinnovascotia #handmadechocolate #prospectns #maritimemade

Social Caption — Farmers Market

Saturday mornings just got better. Find Kelly and a fresh batch of Seaside Chocolates at [Market Name] this weekend. Come early — these go fast.

📍 [Location]   🕘 [Time]

#farmersmarket #novascotiafood #seasidechocolates #smallbatch #eatlocal

Social Caption — Origin / Story

A family recipe. A fishing village. A man named Kelly.

Some things take time to reach the world. Seaside Chocolates is one of them. Now at select gift shops and markets across Nova Scotia. From Prospect, with love. 🌊

#seasidechocolates #prospectns #handmade #chocolatebar #maritimemade #nslocal

In-Store Shelf Card 2.5″ × 3.5″
SEASIDE CHOCOLATES
Made by hand. Tasted with heart.
Prospect, Nova Scotia

A family recipe, handmade in small batches by Kelly Carrington in Prospect, NS.

12 bars · $[price]

seasidechocolates.ca

Gift Tag Copy

From the shore to your door.

Seaside Chocolates

Handmade in Prospect, Nova Scotia

Kelly Carrington · seasidechocolates.ca

07 — Retail Mockup

On the shelf.

Seaside Chocolates in context — a NS specialty gift shop shelf scene with shelf talker, feature display panel, and three-facing product placement.

HARBOUR MERCANTILE CO.
Nova Scotia Gifts & Specialty Foods · Est. 1987
FEATURED PRODUCT
Seaside
Chocolates
Prospect · Nova Scotia

One man. One family recipe. Handmade in small batches on the Eastern Shore.

"Made by hand. Tasted with heart."
Nova Scotia Made
Handmade · Small Batch
· · ·
· · ·
SEASIDE
CHOCOLATES
12 BARS
SEASIDE
CHOCOLATES
12 BARS
SEASIDE
CHOCOLATES
12 BARS
· · ·
· · ·
$[X.XX]
$[X.XX]
Seaside Chocolates · $[X.XX]
$[X.XX]
$[X.XX]
Brand Palette
Deep Harbour
Sea Foam
Warm Sand
Chocolate
Copper Shore
Salt White